Beyond Keywords: Why Generative Engine Optimization (GEO) is the New Frontier, and Why Old Web Agencies Need to Evolve Post author By BT Staff Post date June 2, 2025 For decades, the digital landscape was largely governed by the principles of Search Engine Optimization (SEO). Agencies honed their craft around keywords, backlinks, technical audits, and content creation, all aimed at pleasing the algorithms of… Read More